When I was looking for a video for my assignment in Module 4, I use a video-on-demand through Dish Network. We currently have Netflix and Blockbuster OnDemand. I found the movie in Blockbuster OnDemand for free, so that is the one that I used. It was very easy to rent, and I was able to pause it in one room and finish watching it in another room.
Is the current competition between DVDs and video-on-demand an example of increasing returns or Red Queens? Justify your response with sound reasoning and specific examples.
I think that it is neither. The competition between DVDs and video-on-demand is more of an example of Disruptive Technology or Wild Card, which is a new technology that suddenly appears and creates a brand new way of thinking about a technological task (Laureate Education).
Where do you think DVDs and video-on-demand are on the four criteria of McLuhan’s tetrad?
I think DVDs and video-on-demand are on the Extension/Enhancement quadrant of the four criteria of McLuhan’s tetrad. According to McLuhan’s law, the technology does something new (Thornburg). We are still viewing DVD, but how we get them into/onto our big screen is what has been enhanced.
Reference:
Laureate Education, Inc. (2009). Disruptive Technology. Baltimore, MD: Author.
Thornburg, D. D. (2008). Emerging technologies and McLuhan’s Laws of Media. Lake Barrington, IL: Thornburg Center for Space Exploration.
Blogs that I responded to:
http://tech21today.blogspot.com/2012/11/red-queens-and-increasing-returns.html?showComment=1352753827200#c624686263662160125
http://robertjking777.blogspot.com/2012/11/red-queens-and-increasing-returns.html?showComment=1352754001111#c6938737534413313104
